Sunday, 28 March 2010

Task 3 : 11th hour

we came very late in the calender year of earth - JANINE BENYUS-
Look at the earth fully covered by rubbish.
since i have watched 11th hour, my first reflection was that the rubbish is the worst product made by human. this showed me how people killed the earth by developing technologies. we, the human borrowed earth from the nature, however we pretend as if we were the owner of earth and furthermore we even reign over a nature to earth.

if we do something to offend natural world, we are gonna pay the price for that.
threrfore we have to treat nature more gently - David Suzuki -
the earth and human should keep the relationship of companion or the nature should always be beyond the human being. and if we can not pay for rent, we should not destory the nature. because the nature always can be fresh and green, and make a fresh start as long as human are dissappeared. therefore human are not able to live
without the nature but the earth. earth can be even better withouth us.
this part of documentary was kind of sad and scary.
because personally i have never thought about the nature can leave us. but now i know that it is possible and we, the human can be alone in the dark.

the nature and earth were originally fresh and green.
it is still fresh and green, however it is just turning into black.
and the result of this has been started since the existence of human on the earth.
what this film was saying was that human must find out the way of live eternally together for both human and nature, and also to keep the freshness of nature.
however even though people know these facts, it seems like they will more contribute on the development of industry.

industrial system has to be reinvented - Ray Anderson -
i think this film definately indicated the solutions of problem to us.
it is understanding and the change of behaviour.
the solutions has been clarified since long time ago, but human did not even think and consider the facts and therefore the environmental disruption has been continued.
also, cause of industrial development, the policy about environment has become more unfamiliar and delayed by the government.

if the governemnt is not putting any efforts to improve the solution of the cause,
the people and individuals can not devote easily.
when you talk about saving the environment later, environment will be survived.
we are the one who may not survived. - Kenny Ausubel -
we continually accelerated the environmental disruption until now.
however we should no longer repeat it.
because we still have 1 hour to go. we can save ourselves.

Wednesday, 24 March 2010

Sunday, 14 March 2010

Bag for corrugated cardboard portable

with the overwhelming number of generic black laptop totes flooding the market these days, it was refreshing to have a close encounter with Glies Miller's unique corrugated cardboard laptop case at London's [re] design exhibition this fall.
sturdy,stylish and completely sustainable, the cardboard lining the front of Miller's tree loving creation is 100% recycled, and the unique fluting gives its wearer the option to personalize it with custom designs such as one's initials.

Saturday, 13 March 2010

Task 2 : objectified

I could have a closer look for individual design and personality behind the objects that people use in our everyday lives. Reading people's mind will be the most difficult thing for designers, because they change by the time, trends and society's influences. however people do not really notice that the design is all around them for all the time.

"people don’t realise is that from the moment they wake up almost everything that fills their world has been designed." - Alice Rawsthorn -
hence people should reshapes their minds. for example, begin to see the world differently such as form, composition, of creatures, of nature and of objects becomes apparent.

"Every object tells a story if you know how to read it" -Henry Ford-
they acknowledge the arbitrariness and thoughtlessness in the way a multitude of things are brought to market.
Anything to do with Apple was the most accessible because they are very familiar in society with the brand as a thing of beauty and easy use and it makes the conversations around this easy to follow.
From my understanding, society has a large impact on the way of designers thoughts about a product and manufacturers on what method they choose to produce products with.

'users react very positively when things are clear and understandable' -Dieter Rams-
of course, the consumers will purchase goods for their necessity and satisfaction
however it is more for how to tell the story of product as itself. therefroe, the goal of Industrial Design is to mass produce and to standardize products.

"good design is honest. good design should be innovative and understandable. good design should make a product useful" -Dieter Rams-
I think this is very true of what design should be and it is something that I wish to follow as a future industrial designer.

In terms of the composition of the film, i think they were trying to deal with the means by which design integrates itself seamlessly into our experience.
but from my point of view, it could even be supposed that this kind of difficulties to notice editing is some kind of implicit statement of philosophy with regards to the role of design in the life of the individual.

Thursday, 11 March 2010


Housing effort..hmm..i think i need to consider ..